BlissLash Mascara stands out from every other mascara you’re likely to find because it’s specifically made for women in their 40s, 50s, 60s and beyond.

It’s made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50.

It’s a moisturizing mascara that highlights your lashes without drying them out.

Its soft black color complements every complexion and hair color without looking harsh or severe. (This color is particularly flattering for silver sisters!)

It’s made with safe, healthy ingredients that help your lashes retain their moisture, encourage lash growth, hydrate your lashes and prevent lash breakage—among other benefits.

It’s hypoallergenic, made for the most sensitive eyes.

It’s designed to be wearable all day long.

Its lengthening, defining wand prevents clumping and flaking.

It resists smearing, smudging, and running.

This water-based mascara dries quickly and won’t cause your eyelashes to clump or stick together the way oil-based formulas can.

It’s designed to go on smoothly and easily. It comes with a medium-sized silicone brush that’s slightly tapered so you can easily reach all your lashes.

It’s NOT waterproof because waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond.

As a water-based formula, BlissLash has a neutral pH. This makes this mascara a healthier option to use when you have delicate skin around your eyes—as many women do after 50.

It’s a buildable formula that allows you to easily add multiple coats for a more subtle or dramatic look, as you like.

It’s a clean beauty formula with ingredients we are proud to use.

It’s easy to apply and easy to remove, so you can add it to any “less is more” makeup routine—and still complete your makeup in 10 minutes or less.

From top to bottom, BlissLash is designed to flatter your eyes, skin and complexion in your 50s and beyond. We invite you to try it and see for yourself.

Eyelash tips for mature women always start off with the advice to find and use the
best mascaras for older women.

This will be our first recommendation as well.

You’ve already seen what BlissLash Mascara can do on paper. Now get your very
own Before/After. With the actual product, delivered to your doorstep.

But going beyond that, you can follow the steps outlined below:

- Hydrate. Drink a lot of water. But also hydrate those cell walls. This can be
done through a diet rich in Essential Fatty Acids (EFA). Supple cell walls
mean lashes that aren’t dry and brittle. They break less often and look thick
and glossy.
- Invest in a good quality lash serum. One that is non-sticky and has an
infusion of necessary vitamins. The non-sticky part is important. Heavy
serums do not reach the base or root of your eyelashes. They simply apply a
coat of topical nourishment which has little to no long term benefit.
- Brush out your lashes. To promote blood circulation and encourage shorter
lash growth cycles. Meaning more lashes in less time!
- Get checked for common vitamin deficiencies. Sometimes a supplement can
be the difference between lashes that break, and eyelashes that look spry,
lifted and lush.

Eyelashes over 50 can look as good as flasies or the thick fanning beauties of your
20s! You only need to know what to do to get there.